Interpretation of Four Core Values of Outdoor LED Display Media


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Since China’s reform and opening up, urban development has been changing with each passing day, and all walks of life are flourishing. The LED display industry is one of the beneficiaries.

Outdoor LED display occupies a relatively large share in the market of LED display applications, accounting for about two layers of the market share. So an important branch of the application market, do you know what the core media value of outdoor LED display is?

First, the core business circle founds unique spatial value: outdoor LED display mostly locates in landmark buildings, central business circles, traffic arteries and places with dense traffic flow in the core city. With the acceleration of urbanization process, these places have become the main places for the mainstream people to engage in business activities, leisure and entertainment, catering and shopping. Therefore, they have the characteristics of scarcity and core, and become the form of advertising media with marketing value and brand promotion.

2. High-end audiences, obvious marketing value: In recent years, outdoor LED media operators continue to emerge, but we also see that the level of outdoor LED display media operators is uneven, and in order to maintain the daily operation of the media, regardless of advertising quality and content, has a negative impact on the media image; therefore, in order to further achieve media differentiation and healthy development of the industry. Exhibition, building a good brand image of the media, and focusing on long-term sustainable development and continuous innovation are essential. Some outdoor media have introduced new technologies, such as human-screen interaction and two-dimensional code scanning, to attract consumers to participate in the process of brand communication, thereby enhancing the integrated value of media advertising.

The media value of outdoor LED display should not be limited to the above four aspects. More market value needs to be excavated by LED display manufacturers.

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