Traditional industries are slowly transforming, but why do big brands still choose outdoor advertising on LED display? Perhaps the following six reasons are also the reasons why led screen advertisers can not give up!
LED Display Screen
First, the irreplaceability of resources: Outdoor advertising differs from other traditional media in that it is non-renewable. Outdoor advertisements with unique location and strong expression are irreplaceable. The limitation of resources is the driving force for brand endorsement to promote good communication effect.
Secondly, the arrival rate is high: with the increase of the types and quantity of media, the audience is gradually diverted, the information is gradually refined, and the arrival cost of advertising information is greatly increased.
Third, the influence is stable: from the perspective of future development, it is the evergreen tree of advertising media.
4. Strong selectivity: On the one hand, outdoor advertisements can choose different forms of advertisement according to the characteristics of the region, such as the main roads, commercial streets, squares, parks, railway stations, etc.
Fifth, crowd insight: consumers tend to have blank psychology in public places when they go out for a walk. At this time, some beautifully designed advertisements, colorful changes in the light can often leave a very deep impression on people, can cause a higher attention rate, make it more receptive to advertising content.
6. The forms of outdoor led advertisements are rich and colorful. They have their own characteristics. At the same time, they have the function of beautifying the city’s appearance. These advertisements are integrated with the city’s appearance, which makes consumers accept advertisements very naturally.