In recent years, with the development of LED display panels industry more and more mature, the market competition is becoming more and more fierce, as Chinese manufacturers of LED display, we should better positioning ourselves.
At the same time, enterprises that can understand and grasp the changes of terminal market demand through their own products and market positioning, as well as the use of resources from various channels are becoming more and more intense. So, as a well-known domestic LED screen enterprises, how do we specifically position ourselves?
First of all, we need to know whether your customers are civil or commercial? Is it a distributor or a wholesaler or an agent or an engineer? Is it for export or domestic sales? Secondly, we should locate customer market differences. Market differentiation refers to the differences caused by the sales conditions, environment and other factors of products, as well as specific market operation factors, which generally include the differences in sales prices, channels and services.
Finally, we should always be customer-oriented for accurate market positioning, and then adhere to the core idea of “customer demand-oriented” in product, channel, after-sales service and other aspects of work, because this business mode is the specific development and change of the current market, the future development of Chinese LED display manufacturers need to adhere to customer demand-oriented, all-round. To improve their product innovation ability, market expansion ability, brand competitiveness and other comprehensive strength, in-depth understanding of market demand, better promote the development of the market.