The advent of the new retail era also creates new opportunities for LED display manufacturers to change the supply chain, physical stores and even reconstruct the relationship between led screen manufacturers and led wall customers.
At present, under the new retail outlet, many industry giants have joined hands to join the retail industry reform in this new era.
1. Revolution of display terminal scene in retail stores: for traditional physical retail, building beautiful stores and shopping centers, providing customers with high-quality products, courteous service, plus environmental space, lighting, decoration and so on. However, such scenarios have been over-commercialized for decades and experience the same, which is increasingly unattractive to consumers. At present, more and more people are beginning to like the scene creation with large LED screen as display terminal. Especially, LED commercial display products with interactive, big data cloud operation, VR and other technologies will surely become a well-deserved darling in the new retail field.
In the future, the terminal scene revolution under the new retail market should focus on “design, interaction and experience”, graft more cross-border elements into the scene, satisfy consumers’emotional needs such as personalization and design sense, enrich diversified experience, and form a new business space and atmosphere. And the LED screen panel becomes a window to communicate customers’recognition of the value of shopping malls and products.
Second, the change of supply chain process of screen enterprises: In the new retail era, the essence of supply chain management of LED display manufacturers has not changed, or should we integrate and coordinate all links in the chain, such as upstream raw material suppliers, various sales channels, warehouses, channel distributors, etc.,
3. Help retailers restructure their relationship with consumers: Retail positioning is that all actions are oriented by consumer demand, breaking barriers such as technology and channels, and creating the best brand experience. So in the new retail era, when every customer is closely linked with their smartphones, shopping malls, display screens and other terminals, LED display manufacturers are also facing a major test to help customers (retail stores, etc.) reconstruct the relationship with consumers.