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The market in 2018 has been affected by the overall economic environment. The market situation of the LED display industry is also severe. At the same time, the competition within the industry is becoming more and more fierce. Many companies are worried about whether the LED display market has been weak, and the industry is To enter another “war of survival”… In fact, we should dialectically look at this issue. The market is changing with each passing day, and the industry is no longer the industry of the past.
First, in 2018, the LED display industry has passed: At present, the LED display industry faces many problems. First, the government’s dividends have decreased or even disappeared. For the LED industry, there may be a 25% or 10% tariff difference in the future, which will change the manufacturer’s procurement plan and move the factory decision, the industry wait-and-see atmosphere and market uncertainty. Or may suppress the performance of the demand side.
Secondly, as we all know, the LED display industry starts from the end, and the growth mode is relatively “barbaric”. The LED display industry is developing very fast, but at the same time as the industrial market grows, the brand share is low, the structural overcapacity, and the industry products. The difficulty of after-sales has also become a prominent problem that limits its development.
Finally, the market is increasingly saturated. With the rapid development of China’s LED display technology, domestic LED companies have risen. However, under the influence of the economic environment in 2018, the LED display industry cinema market, building lighting and other outlets have all shown signs of “depreciation”. The market segments such as renting leases and transparent screens are somewhat tepid. This year, under the small-pitch LED, the Shangxian market, which has performed well, has been divided by several fixed strong screen enterprises, even in 2018. COB, Mini LED, etc. inject a bit of fresh vitality into the industry, but for now, their markets are not yet up.
Second, the special application prospects in 2019 are promising, and it is expected to stimulate demand: In 2018, the LED display industry is under the pressure of oversupply. In 2019, it is still unable to get rid of the oversupply pressure. However, although the overall industry still has the risk of oversupply, the small spacing The prospects for special applications such as LED display and Mini LED are relatively promising, which is expected to drive demand for temperature increase.
In 2019, a full-scale outbreak of small-pitch led display products will be ushered in.