small-pitch LED electronic screens, specifically, LED full-color electronic screens with a pitch of less than 2.5mm, such as P1.25 P1.5 P1.875 P1.9 P2 are not “new” products, they are just one of the advanced subdivision products of LED display technology. The small-pitch LED electronic screen with high definition as its distinctive feature was born in 2022. After four years of market trial and promotion, the market exploded in 2016, accelerating the expansion of LED display technology to indoor applications and achieving LED display covers all directions from outdoor to indoor. “China LED small pitch screen market analysis report” data shows that in the first half of 2020, China’s small pitch LED electronic screen market reached 1.583 billion yuan, an increase of 73.8%.
In recent years, the pace of national urbanization has accelerated, and the demand for municipal lighting and planning in second- and third-tier cities and counties and towns has become more and more obvious. In the process of urbanization, traditional outdoor advertising forms and carriers (painting) have clearly failed to meet market demand. Are looking for alternatives. The continuous development and progress of LED display technology has become the first choice for outdoor advertising carriers. With the promotion of LED display technology in outdoor advertising, media, cultural sports and other fields, as well as the improvement of the supply chain and the reduction of costs brought by the deep reshuffling of the LED industry, the overall LED display market in China is gradually increasing and will be realized in 2019. With a market size of 31.43 billion yuan, domestic sales accounted for 69.4%.
At present, the demand for digital, visualization, information, and intelligent integrated intelligent government affairs is increasing day by day. With its own superior display effect, small-pitch LED products stand out from other types of products and become a “new darling” in the field of indoor large-screen displays. In 2019, the scale of domestic small-pitch LEDs reached 2.28 billion yuan, accounting for 10.5% of the LED display market, an increase of 8.5 percentage points from 2.0% in 2012. In the first half of 2017, the scale of the small-pitch LED market exceeded 1.58 billion yuan, an increase of 73.8% year-on-year, and the sales area reached 25,800 square meters.
LED small pitch screen
Today, with the accelerated construction of smart cities, informatization will become the focus of construction in various fields such as transportation, medical, education, and energy. Small-pitch LED electronic screens have seamless splicing, high color reproduction, and long life that traditional splicing screens do not. Natural advantages such as longevity will be more common in the field of indoor large-screen displays.
According to the forecast data of “China LED Small Pitch Screen Market Analysis Report”, the market size of China’s small pitch LED electronic screen market is expected to reach 11.2 billion yuan by 2020, and the penetration rate in the LED electronic screen market may rise to 22.4%, promoting LED display technology Accelerate the extension to indoor applications. It is expected that in addition to the application of splicing screens, small-pitch LED displays will also penetrate into more terminal product markets and develop toward trends such as popularization, terminalization, and intelligence.
In the first half of this year, the brand activity of the small-pitch LED market has increased significantly, and the market share of leading industry companies has declined. Under the temptation of high gross profit margin, many companies are attracted to “quick and go”, the number of market competitors has increased sharply, not only the original main LED display business manufacturers, but also a large number of integrated display service brands, the main performance is that More and more manufacturers are joining the small pitch LED market to compete.
The market for small-pitch LED electronic screens is growing steadily without the strong support of LED midstream LED bead packaging manufacturers. Since the shortage of some lamp bead products broke out in the third quarter of last year, this has allowed midstream packaging manufacturers to see new opportunities, which in turn has consolidated the momentum for expansion. More and more domestic manufacturers have joined the market competition and continue to expand production capacity. Among them, National Star Optoelectronics is the most prominent. As of the first half of this year, the monthly production capacity of small-pitch LED lamp beads reached 1700KK, and it is expected to reach 2000KK by the end of the year.
Big data shows that by the end of 2020, the domestic monthly production capacity of small-pitch LED lamp bead packaging will reach 8500KK, fully satisfying the needs of downstream electronic screen manufacturers.
In addition, since this year, the number of participating brands in the COB packaging technology small-pitch LED electronic screen market has increased, product supply capabilities have improved, and market awareness and acceptance have also continued to increase. As one of the technical routes for small-pitch LED products, the emergence of COB technology has intensified competition within the industry, is beneficial to the overall industry to maintain a healthy development trend, and provides sufficient technical reserves for the future market. At the same time, COB technology, as a differentiated weapon of the “backward” brand in the small-pitch LED industry, will improve the visual comfort of the products and further enhance the competitiveness of small-pitch products to replace other large-screen splicing screens.